Throughout history, the land of Jordan has been renowned for its luxurious vegetation and wildlife due to its fertile soils and fortunate climate. The variety of the country’s climate and topography from fertile plains, mountains to desert, in addition to the Jordan valley, reflects highly in rich diversity of flora.
The Jordanian cut flower industry even with its small size has several advantages from its small size has several advantages from its geographical location to the environmental aspects and the extensive know how of its producers.
This sector is relatively new and continues to develop. The need has aroused to organize the sector under one umbrella in order to better service the growers that are mostly from small and medium size producers, and the market itself.