Assisting its members in developing and progressing the industry for the benefit of all involved.

Our Vision

Place Jordan among the international flower business environment and to unite all Jordan’s producers of cut flowers, greeneries and indoor plants under our umbrella in order to introduce Jordan’s exquisite flower to the international markets by developing and steering the sector towards export and upgrading its resources to reach international standards with competitive of cut flowers in the area.

Our Mission

• Promotion and sales of our flowers locally and internationally.
• Serving and representing the members locally and internationally.
• Organizing the sales process in the Jordanian auction house.
• Promoting the sector in order to attract local and international investors in preparation for Jordan to be an important regional market.
• Contributing to future plans of developing this sector to become one of Jordan’s main economic income generators.